YouTube for Business: Building Brand Authority through Video Content

YouTube is one of the most powerful platforms for growing a business and building long-term trust with customers. In this class, you’ll learn how to use video to position your brand as an authority in your industry, create content that resonates with your target audience, and develop a strategy that drives both visibility and credibility.

We’ll explore how to structure videos for maximum impact, optimize your channel for searchability, and use storytelling techniques that connect emotionally with viewers. You’ll also discover best practices for increasing watch time, encouraging engagement, and converting viewers into loyal customers. Whether you’re looking to educate, inspire, or promote, this course will give you the tools and strategies needed to stand out on YouTube and grow your business with confidence.