Twitter (X) for Business: Strategic Communication & Influence in Real Time

Twitter (now X) is one of the most powerful platforms for businesses to connect, engage, and influence audiences in real time. With conversations moving quickly and trends shaping public opinion overnight, knowing how to position your business on this platform is critical. This class is designed to help entrepreneurs and small business owners understand how to use X as a strategic communication tool, not just for updates, but for brand growth, customer engagement, and thought leadership.

Participants will learn how to craft clear, impactful posts that cut through the noise, use trending topics and hashtags to expand visibility, and engage directly with customers, peers, and industry leaders to strengthen relationships. We’ll cover strategies for building a strong, consistent brand voice that reflects your values and resonates with your audience. You’ll also gain insight into how to monitor conversations, respond effectively to feedback, and use analytics to refine your approach for measurable results.

By the end of this training, you’ll walk away with the skills to confidently use Twitter (X) as a business growth tool. From increasing brand awareness to building trust and influence, this session will show you how to turn real-time communication into real results for your business.